Mission create new sustainable wealth and economic opportunities in a community by:

Improving local knowledge and expertise,
Ensuring accountability and responsibility by participants,
Educating visitors to ensure respect for local values and traditions,
Utilizing market forces to achieve economies of scale and purchasing power,
Focusing on sustainable projects in tourism, energy efficiency and water resources,
Generating capital resources for small enterprises,
Partnering with local government and nonprofits to reach into the community.